An advertising campaign represents a sequence of advertisement messages unified by a single idea and theme, forming an Integrated Marketing Communication (IMC) strategy. IMC serves as a platform where diverse ideas, beliefs, and concepts coalesce into a comprehensive media strategy. Advertising campaigns span various media channels, operating within a defined timeframe and targeting specific audiences. The campaign theme serves as the central message, serving as the focal point for promotional activities. It sets the tone for a series of individual advertisements and other marketing communications. Campaign themes are typically designed for long-term use but can become short-lived due to factors like ineffectiveness, market conditions, competition, and changes in the marketing mix.